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Trends

Social media is making it weirder than ever to be a teen girl (or the dad of one)

As an anti-social-media dad, it’s a struggle to keep up with trends like ‘fit-checks’

September 3, 2024

Loyalty tests have transformed from TikTok novelty to girlboss gig work

Such tests have gained a new life on TikTok, enriching influencers and founders alike. But what do they mean for people looking for love?

August 15, 2024

The Mission Baggu store is apparently San Francisco’s newest tourist hotspot

As hordes of hip young people lined up for Snoopy-branded bags, I had to wonder: Is a red-hot San Francisco fashion brand actually…cool?

August 7, 2024

Baggu used AI for its viral pony purse. The internet is mad. 

Much-hyped collab between two sustainability-focused designers has sparked backlash over its use of energy-hungry AI image generator

June 25, 2024

San Francisco is betting big on an EDM revival

A sold out Skrillex/Fred Again show at Civic Center may hold answers to the live music industry’s post-covid woes

June 21, 2024

SCARY DAIRY

Despite looming bird flu and newfound embrace by the alt-right herd, raw milk is still white liquid gold in San Francisco

June 14, 2024

A 19-year-old SF State dropout is leading a global shoegaze revival

SF native Natalie Lu went big on TikTok with a song she recorded on her phone. Her first homecoming show ever was a family affair that proves her rock star bona fides

May 23, 2024

A perfect (and sold-out) hat sends up SF’s bipping woes

The late, great Tony Bennett’s ode to the City gets a trucker hat spin

April 17, 2024

These adorable little cherubs have taken over San Francisco

Sonny Angels have amassed a fervent local fanbase. Japantown stores selling the cheerful, quirky dolls can’t keep up with demand.

April 4, 2024