Skip to Content

Waymo considering monthly robotaxi membership in SF

It's called Waymo GoPass

Waymo is considering joining the likes of its on-demand ridehailing counterparts with a monthly membership program of its own, Gazetteer SF has learned.

The membership program, tentatively called Waymo GoPass, would offer various perks and benefits to riders for a monthly fee, according to a survey Waymo sent out to riders in San Francisco on Friday. (Waymo also seems to have sent the survey out to Los Angeles-based riders.) It’s unclear, however, if Waymo will move forward with this program, as the survey stated that it’s an idea that the company “may or may not actually decide to bring to life.”

Waymo sent this survey out to riders on Friday. Courtesy of Megan Rose Dickey

The company is considering benefits like future ride credits, priority pickups, Waymos waiting longer, free cancellations, and the ability to watch YouTube during rides. The proposed monthly subscription prices, which mix and match a variety of perks, range from $9.99 per month to $49.99 per month. 

Waymo appears to have been testing variations of the program at least since 2023. At the time, it was called Priority Pass, according to a Reddit post from a San Francisco-based Waymo customer who received an email announcing the program. 

The AV company wouldn’t be the first ridehailing company to launch a transportation membership program. Uber One, which costs $9.99 per month, offers perks like Uber credit for rides, no delivery fees for food orders. Lyft Pink also costs $9.99 per month and gives members priority pickups at no extra cost and a free year of GrubHub.

Waymo spokesperson Chris Bonelli told Gazetteer Waymo "regularly conducts research and experiments to discover what features, promotions and experiences our riders may enjoy most," he said via email. He added that Waymo began piloting the GoPass program to riders in Phoenix last year and is looking to "share the program more broadly in the future."


Text us tips and we'll send you stories.

Stay in touch

Sign up for our free newsletter

More from Gazetteer SF

A Stanford dropout turned indie pop talent

ROHAN is playing the Brick and Mortar Hall Friday

August 29, 2025

The system failed John Killops

The 63-year-old was charged with a felony while in a mental health crisis. Nearly two years behind bars probably didn’t help

August 29, 2025

Jenny Sharaf is constantly painting in her head

The San Francisco artist’s work can be found at The Progress, Californios, noma, and everywhere else you long to dine

August 29, 2025

Page against the machine

San Francisco’s zinesters are fighting AI slop, surveillance capitalism, and corporate media one indie pub at a time

August 29, 2025

We like them tomatoes

As another Tomato Week comes to an end, growers, chefs, and diners can’t get enough 

August 29, 2025

Electropocalypse Now

The Electrify Expo at Alameda Ferry Point revealed the survivalist subculture buzzing within the EV industry

August 28, 2025