Skip to Content

SF city officials are on one about the NBA All-Star Game

‘They don’t know what they’re about to see,’ Mayor Lurie said

NBA All-Star Alley in Union Square. Courtesy of Lorraine Campos

Chat Room presented by Gazetteer SF

Chat Room Season 2 goes analog

Leave your phone at home and let's discuss print publications, urban farming, and more
Learn More

Can you feel it? SF’s finally back, baby — at least according to our newly-minted Mayor Daniel Lurie.

Lurie, alongside NBA champion and former Warriors center Festus Ezeli, kicked off the beginning of All-Star weekend Thursday morning with a ribbon-cutting ceremony for the newly-unveiled All-Star Alley in the heart of Union Square. 

“There is a lot of talk out there,” Lurie said at the presser. “The national media, international media, who has not been to San Francisco. They don’t know what they’re about to see. They are about to see a city on the rise, a city with great food, great arts, great entertainment, the best people in the world.”

NBA Commissioner Adam Silver was scheduled to attend the presser but NBA Deputy Commissioner Mark Tatum filled in for him, maybe because Silver was too scared to show his face after, in my opinion, referees low-key robbed the Warriors of a win last night.

Tatum, at the presser, said the goal with All-Star Alley was to create a “branded destination” for fans and to showcase the city of San Francisco.

The game is expected to be a boon for the city’s economy, San Francisco’s chief economist Ted Egan previously told Gazetteer SF. He said the volume of visitors would be “a fairly big deal.” The game is expected to bring 135,000 visitors and $350 million to the Bay Area as a whole. 

Lurie acknowledged at the event that the city still has its problems, as evidenced by his recently-approved emergency ordinance around fentanyl. Plus, November’s economic impact report showed a drop in new restaurants and retail stores in San Francisco, as well as a dip in hotel occupancy rates post-Dreamforce. 

But he said “we are clear-eyed” about those challenges, saying it’s possible to address them while also celebrating and showing off what the city has to offer.

“San Francisco is coming back and it’s just the beginning this weekend,” Lurie said. “We got Super Bowl LX next year, we got World Cup. We got a lot to look forward to.”

As part of All-Star Weekend, a number of stores from NBA partners like American Express, Bleacher Report, Foot Locker, and Puma have opened pop-up shops in vacant storefronts throughout Union Square. 

Marisa Rodriguez, executive director of the Union Square Alliance, was very, very excited about what she was seeing, exclaiming, “Look at Powell Street! Are we feeling this energy?”

“Look at what [Union Square] can look like and feel like with just a little investment,” she said.

“Tell your friends we are back,” Rodriguez added. “We are back and we are in the game.”


Check out Gazetteer SF’s additional All-Star Game coverage below

Business owners expect the All-Star game to be ‘bonkers,’ but in a good way

NBA All-Star Game is the perfect opportunity for San Francisco to ditch the ‘doom loop’ narrative, once and for all

In the NBA, at least, diversity and inclusion efforts are alive and well


Text us tips and we'll send you stories.
Chat Room presented by Gazetteer SF

Chat Room Season 2 goes analog

Leave your phone at home and let's discuss print publications, urban farming, and more
Learn More

Stay in touch

Sign up for our free newsletter

More from Gazetteer SF

Everybody loves Dua Lipa

The podcasting pop star sold out two nights at Chase Center and flexed her subtle star power

October 14, 2025

Her Majesty

Punk’s not dead. In fact, you can buy some of it at Alisha Amnesia's shop Punk Majesty

October 14, 2025

The burning question of Big Art

As a billionaire-backed nonprofit is collaborating with the city to install 100 large-scale public art pieces around San Francisco, the art world has some notes

October 10, 2025

Jollibee Watch, October 10, 2025: We have windows!

Finally, something to press our faces into as we await Market Street’s highly-anticipated fast food spot

October 10, 2025

Will the real OpenAI please stand up?

Flyers announcing a “hardware launch” this weekend are fake

October 8, 2025

Leave your phone at home: Chat Room Season 2 goes analog

We'll discuss print publications, urban farming, and more

October 8, 2025