Skip to Content

Twilio, Samsara quietly obscured DEI mentions on sites

For Twilio, it’s a huge 180 from the days of proclaiming a desire to be an anti-racist company

1:03 PM PST on February 20, 2025

The ripple effect is here. 

Following the lead of major tech companies like Meta, Amazon, and Google, other tech companies in the city are changing their tune on diversity, equity, and inclusion. 

San Francisco-based Twilio, the cloud communications company that committed to being anti-racist back in 2021, is one of the latest to ditch traditional DEI vernacular and values, Gazetteer SF has learned. 

On Feb. 3, Twilio’s diversity site proudly stated that DEI was “a fundamental part of the Twilio Magic, how we show up for one another, and also a business advantage when we bring diverse viewpoints to how we make products and serve customers," according to a web archive via the Wayback Machine. The site also outlined Twilio’s “4Cs” approach to DEI, which entailed being “committed, curious, uncomfortable, and courageous.” 

But that’s all gone today.

Sometime between then and now, the page was updated to simply state that “Twilio Together” — whatever that means — is “a fundamental part of how we show up for one another, and a business advantage when we bring diverse experiences, viewpoints, geographies and backgrounds” to building products.

Twilio's diversity site on Feb. 3, 2025 (on left) compared to the site today (on right).

It’s quite the 180 from 2021, when Lybra Clemons, Twilio’s now-former chief diversity officer, along with Twilio founder Jeff Lawson said the company was committed to being anti-racist.

Samsara is another tech company that has quietly scrapped some mentions of DEI on its website. The company, headquartered in San Francisco, now redirects its diversity site to one about belonging. Samsara also no longer has publicly-posted long-term DEI goals. A web archive from Feb. 8 stated Samsara aimed to increase women in engineering representation to 30% and boost representation of women and underrepresented minorities in director levels and higher to 40%.

A screenshot of Samsara's diversity page from Feb. 9, 2025.

While Meta is gutting DEI efforts entirely and Amazon is scaling them back, it’s unclear whether Twilio and Samsara are doing the same. Neither Twilio nor Samsara responded to Gazetteer’s request for comment.

What is clear, however, is that tech companies now find themselves in a place where they’re trying to straddle the line between keeping employees happy by upholding previously-stated company values while simultaneously appeasing the Trump administration — a task that may not be possible. 

If you work in tech and want to chat about your experience, hit me up at megan@gazetteer.co or securely via Signal at 415-516-5243. 

Email this article

Stay in touch

Sign up for our free newsletter

More from Gazetteer SF

An SF food reviewer asks: Is a place ‘worth the hype or do just white people like it?’

Amber Richele is going TikTok viral for her honest takes on San Francisco’s hottest spots

February 26, 2025

Presidio Trust tells employees to drop gender pronouns

The move comes amid pressure from the Trump administration

February 25, 2025

Y Combinator backtracks from controversial AI factory surveillance startup

Optifye.ai promises to make factory floors more efficient, but Y Combinator has pulled supportive posts amid a torrent of mockery

February 25, 2025

Preliminary layoff notices hit San Francisco teachers

SFUSD doesn’t have ‘enough of a handle’ on its own budget, union leader says

February 21, 2025

Can an AI-powered app ‘Solve SF’ and its 311 woes?

A new app offers a faster way to report issues like graffiti to the city’s 311 line by just taking a photo. Here's the lowdown — and some lingering concerns

February 21, 2025