Skip to Content

Welcome to Analog City

Kicking off Gazetteer’s new series about the pleasures of the humble, old real world

Vintage mixtape, a pre-digital curated playlist. Photo: Matt Haber/Gazetteer SF

Earlier this month, OpenAI released Sora 2. While it’s still invite-only, the video generator app has already been used for scams, harassment, and racism. Less than a month in, and it’s making the already hostile and chaotic media ecosystem more hostile and chaotic. 

While the more pretentious among us are groping for their Neil Postman or name-dropping “The Entertainment” from David Foster Wallace’s Infinite Jest, there’s a much simpler way to describe this latest release from Sam Altman’s $500 billion bubble machine: shit show.

For many people, Sora 2 represents a bot too far. It may also be the beginning of the end of the AI era. While no one is at imminent risk of throwing their phone into the ocean, reality-warping apps like Sora 2 might send people back to reality for a little while.

May I suggest analog as a cure for what ails you?

For the next month, Gazetteer SF will be running a series we’re calling Analog City. These pieces are designed to celebrate the non-digital world, especially in San Francisco. While many people and businesses in our town have thrown themselves headlong into the AI abyss, there are others who continue to live, work, create, and thrive in the real world. We wanna talk about them.

We’re running Analog City not in the spirit of Luddism (though there is some of that, to be sure) but as a way to embrace the surprising, non-algorithmic pleasures of life in this city. There is so much here to see, do, taste, touch, and try: Consider these pieces a reminder of the many good things that can only be found IRL.

Analog City will appear on our pages for the next few weeks leading up to our November 19th Chat Room at the Swedish American Hall dedicated to all things analog. We hope that these stories inspire you to spend more time outside in our beautiful city and that you can join us in-person at Chat Room. 

If you have a suggestion for a story, email me at mh@gazetteer.co. If you wanna be analog about it, write to me at Matt Haber, Gazetteer SF, 575 Market Street, 5th Floor, SF, CA 94105. I promise I’ll write you back. My penmanship is awful, but I’ll do it by hand.

Stay in touch

Sign up for our free newsletter

More from Gazetteer SF

Mister Softee breaks the foam ceiling 

Elevated riffs on this childhood classic are why you should never skip dessert

March 13, 2026

Fatiguing fascism

The outrage over Greg Bovino’s ‘Nazi chic’ outfit in Minnesota ignores the reality that in a society of the spectacle, we’re all fighting for stage time

March 13, 2026

Saikat Chakrabarti gets social (but not socialist) with Hasan Piker

The Congressional hopeful joined America's leading socialist streamer for a friendly chat about Marx and World War III

March 13, 2026

Jollibee Watch, March 12, 2026: Another step closer

We even had a (brief) conversation with a staffer as the Filipino fast food spot maybe, finally sets up shop

March 12, 2026

‘Imagine two guys roll up on you’: Lawyer for man accused of assaulting Mayor Lurie’s security guard speaks

In viral fight with an undercover officer, Tony Phillips’ lawyer says his client is the real victim 

March 12, 2026

Spice world: A cookbook drawn from all over India

Diaspora Spice Co. founder Sana Javeri Kadri and recipe expert Asha Loupy sought mind-blowing flavors and brought them back to the Bay

March 11, 2026
See all posts