The Slop Stops Here: We bought a billboard

If you’ve exited 101 north at Cesar Chavez recently you may have noticed a gleaming pink wall with this bold declaration splashed across it: THE SLOP STOPS HERE.

That was us.

Indeed, Gazetteer SF has bought a billboard at this hairball-like intersection to announce our philosophy to the world.

Consider this billboard our all-caps commitment to publishing slop-free San Francisco news that is 100% created by humans for humans. Putting out this declaration in the physical world only underlines our point: Even though Gazetteer SF is a digital newsroom, we see ourselves in opposition to the creeping algorithmization of our lives thanks to the digital platforms so many of us spend our time on.

Attaching ourselves to the physical world in 2025 is hard, especially as it feels more and more like an extension of life online. After driving past many miles of indecipherable tech startup billboards —most created with AI —we hope you find our message refreshing.

We’re also running ads on the outside of Muni buses throughout the city with different slogans that reflect our editorial mission, so keep your eyes open!

Why outdoor ads, you ask?

Outdoor ads are tactile, un-trackable, and above all, real. They’re an essential part of our cityscape and have an inherent value in the fact that the advertiser is actually buying a piece of physical space for a period of time to get passersby attention. No targeting, no performance cost-per-click, no pandering here. And despite the fact that outdoor ads seem so old school, we still see a healthy demand for them from the most technologically advanced marketers in the world.

Many readers have spotted our ads about town and sent in photos. We love that! Please keep sending us photos by text at (415) 787-6570, email, or BlueSky and we’ll publish a round up post in early October.